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Bayside Burger Co.

Retro Surf Inspired Beach Restaurant Brand Identity

Bayside Burger Co. is a vibrant, beachside burger and

drinks spot that brings together bold personality, casual

energy, and playful charm. It’s made for laid-back days

by the sea, where salty hair, messy burgers, soft-serve

cones, and cold drinks all come together under one roof.

Whether you’ve just stepped off the sand or you’re

meeting friends for a bite, Bayside is a space that

instantly makes you feel relaxed, upbeat, and welcome.

It draws inspiration from classic surf culture, the kind

rooted in Southern California's golden era, with

longboards, vinyl booths, low-slung seating, and a

carefree spirit. There’s an effortless cool to it, like a place

you’d find tucked along the coast, filled with music, color,

and good times. Think neat, functional, and full of

character. The energy is informal but intentional. Bayside

isn’t trying to be trendy; it just has that natural charm

that draws people in.

This is a place where good food, good vibes, and good

design live together. It’s fresh, feel-good, colorful, and

comfortably coastal. A small bar serves beers and simple

cocktails made for warm days. Ice cream cones, light

salads, stacked burgers, and casual comfort all find their

place here.

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Design Solution

Bayside is a beachside burger and drinks spot inspired by retro surf culture. The identity combines bold and laid-back energy through a custom logo system featuring: wordmark, surfboard icon, and badge logo.

 

The logo was designed to feel bold, sunny, mixing retro lettering with a beach-inspired striped surfboard icon. The badge version brings a fun, vintage feel to merch.

 

Colors like teal, yellow, red, orange, and cream reflect the ocean and sunshine. The design uses playful illustrations, a stripe beach pattern, and real-life scenes to build a brand that feels easy, upbeat, and unique.

Take a look at the final

Brand Book

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Creating a brand is like telling a unique story. A story that makes people fall in love with your brand - and stay that way.  I will make that happen!

©2026 by Design with Réka

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