Bayside Burger Co.
Retro Surf Inspired Beach Restaurant Brand Identity
Bayside Burger Co. is a vibrant, beachside burger and
drinks spot that brings together bold personality, casual
energy, and playful charm. It’s made for laid-back days
by the sea, where salty hair, messy burgers, soft-serve
cones, and cold drinks all come together under one roof.
Whether you’ve just stepped off the sand or you’re
meeting friends for a bite, Bayside is a space that
instantly makes you feel relaxed, upbeat, and welcome.
It draws inspiration from classic surf culture, the kind
rooted in Southern California's golden era, with
longboards, vinyl booths, low-slung seating, and a
carefree spirit. There’s an effortless cool to it, like a place
you’d find tucked along the coast, filled with music, color,
and good times. Think neat, functional, and full of
character. The energy is informal but intentional. Bayside
isn’t trying to be trendy; it just has that natural charm
that draws people in.
This is a place where good food, good vibes, and good
design live together. It’s fresh, feel-good, colorful, and
comfortably coastal. A small bar serves beers and simple
cocktails made for warm days. Ice cream cones, light
salads, stacked burgers, and casual comfort all find their
place here.


Design Solution
Bayside is a beachside burger and drinks spot inspired by retro surf culture. The identity combines bold and laid-back energy through a custom logo system featuring: wordmark, surfboard icon, and badge logo.
The logo was designed to feel bold, sunny, mixing retro lettering with a beach-inspired striped surfboard icon. The badge version brings a fun, vintage feel to merch.
Colors like teal, yellow, red, orange, and cream reflect the ocean and sunshine. The design uses playful illustrations, a stripe beach pattern, and real-life scenes to build a brand that feels easy, upbeat, and unique.

Take a look at the final

















































