Öravie
Modern, Clean Editorial Logo Design for Dental Cleaner Tablet
Öravie is a “drop and soak” dissolving tablet with clean, non-toxic ingredients for cleaning retainers, aligners,
mouthguards, and sportsguards. It was created out of a personal need, when the founder discovered that most
cleaning options were made with harsh chemicals like SLS, PEGs, and artificial dyes.
Öravie positions itself as the modern, clean alternative to outdated retainer and aligner cleaners. While
conventional products rely on harsh chemicals, Öravie is formulated with clean ingredients that deliver the same
powerful clean without compromising health.
Targeting health-conscious, aesthetic, self care oriented consumers who are dissatisfied with harsh solutions.
Öravie offers a product that is both effective and trustworthy. By combining convenience with ingredient
transparency, the brand defines safe, modern, and aligned with today’s wellness-driven lifestyles.
Design Solution
The challenge for Öravie was to create a logo that would clearly separate the brand from traditional retainer cleaning products. Most products in this category feel clinical, outdated, and are often associated with harsh chemical formulas. Öravie takes a different approach by offering a cleaner alternative made with non-toxic ingredients, so the visual identity needed to communicate the same feeling of care, transparency, and modern wellness.
The logo was designed around simplicity and clarity. Instead of relying on medical or overly technical visual cues, the focus was placed on creating a refined wordmark that feels calm, premium, and approachable. The custom treatment of the letter Ö became the defining feature of the identity. The umlaut dots were redesigned with a lighter, more open appearance to reinforce the clean and minimal character of the brand.
Alongside the primary wordmark, I created a standalone symbol built around the customized Ö inside a double line circle. The circular shape references the dissolving tablet, which is the core of the product itself. This allows the brand to use a simple icon across smaller applications such as packaging details, stamps, social media, and other places where the full logo would not be practical, while keeping a clear visual connection to the product.
The colour palette was developed to support the positioning of the brand. Different shades of green communicate natural ingredients, health, and freshness, while warm neutrals keep the identity soft and approachable. A light blue was introduced to reinforce clarity and trust. Together, the colours create a system that feels clean, modern, and suitable for a wellness-focused audience.
Typography plays an important role in identity. A serif typeface gives the brand an elevated and premium appearance in headlines, while a geometric sans serif keeps longer text clear and highly readable across packaging and digital applications. The combination creates a balance between sophistication and functionality.
The final result is a logo system that reflects Öravie's as a clean, trustworthy, and modern alternative in a category that has long been dominated by products with a clinical appearance, giving the company a distinctive identity that aligns with its ingredients, values, and target audience.
Take a look at the final
