Ambroseli

Logo Design & Liqueur Packaging

Ambroseli is a luxurious Greek honey liqueur that reimagines the ancient tradition of rakomelo with a refined, modern twist. Made with golden mountain honey and grape-based raki, it draws inspiration from ambrosia—the mythical drink of the gods.

The name itself blends "ambrosia" and "meli" (Greek for honey), capturing the essence of something natural, rich, and timeless. Ambroseli invites people to slow down, savor, and experience a taste of mythology in a glass.

Design Solution

The goal of the Ambroseli brand design was to capture the elegance of Greek mythology in a clean, modern way while reflecting the natural ingredients and luxurious character of the liqueur.

The primary logo features a line illustration of a Greek goddess in a Greek-inspired brench frame, holding a cocktail glass. Symbolizing both the drink’s roots and a modern cocktail style new drink. The wordmark uses a serif font with a custom “A” that includes a small leaf branch, linking back to Greek nature. The monogram “A” can be used alone for small applications, supported by a simplified symbol derived from the main logo.

EB Garamond serves as the primary typeface, bringing classical beauty and a timeless feel to the brand. Figtree is used as the secondary font for clean, modern readability in body text.

The palette pairs Midnight Blue and White for a clean, elegant base. Ocean Blue, Soft Blue, and Sand add softness and a coastal feel, while Gold brings a touch of luxury. Black is used sparingly for text. The overall feel is refined, calm, and timeless.