Better Together
Brand Book Redesign–Solving Color, Typography & Product Inconsistency
Better Together is a wellness and lifestyle brand focused on helping women improve their health, mindset, and daily habits through supportive resources and tools. When we first started working together, their visual identity was inconsistent and didn’t fully reflect the value and care behind their products.
They needed a consistent brand system that could grow with them, rules for the different collections they offer, and a whole brand book revised, one that felt trustworthy, polished, and aligned with their audience. I helped redesign their brand book for clarity and consistency, then expanded the identity across key touchpoints. This included refreshed branded elements like thank you cards and packaging, as well as product designs for their recipe book, wellness journals, and planners.
Together, we developed a clean and adaptable visual direction for social media, created assets for their Amazon storefront, and ensured the brand felt cohesive at every level — from digital presence to physical products.
**Logo, Logo Variations, and Some Elements in the brand book have been designed by a previous designer.
Design Solution
When I began working with Better Together, the brand identity lacked cohesion and clarity. The original brand book had inconsistent layouts, weak hierarchy, and unclear usage guidelines when it came to products and different collections. Because of that, the brand had multiple products with colors, nothing to do with their brand identity, ranging from neon colors to reds. Products used different illustration styles, like vintage line style, to watercolor thank you cards, and playful cartoon illustrations.
My goal was to bring structure and usability across all touchpoints, while still keeping the warm, caring essence of the brand.
I redesigned the brand book to improve readability, add logo usage guides, brand colors, brand elements, collection rules, photography guide, and bring stronger brand logic into each section. The logo was kept the same, but I eliminated 3 versions from the 6, because it felt overwhelming, and designed a matching monogram logo. I introduced clear application, color rules, and usage rules.
Typography was updated with a cleaner hierarchy, defining usage cases for headlines, quotes, and I introduced a body copy font family.
The color palette was totally rethought, and I added product colors, guides for each collection.
Visual assets like thank you cards, packaging, recipe books, and journals were redesigned to align with the new system. I also created branded templates for social media and a consistent visual direction for their Amazon storefront. Throughout, I kept the voice and tone true to the original vision—friendly, helpful, and heartfelt—but supported it with a more consistent and professional design system.
Before The Redesign
After The Redesign
Take a look at the final
