Dead Sour
Branding & Packaging Design
History
Death Sour 🍬 is a mouth-watering sour sweet business that has been voted the number one extreme sour sweet in the world. They offer a huge range of sweets with extremely sour coatings.
Challenge
They had been using an outdated brand identity for 3 years and felt disconnected from their audience. Dead Sour was looking to launch a new range of sour sweets and they desperately needed e new branding.
The Result
The logo design was developed from a plain font to a modern, playful logo. The cartoonish style gives playfulness, and the vibrant color palette matches perfectly with the brand vibe. The mood board was colorful, sweet, and quirky, which inspired my whole design. The green apple-flavored circles were my favorites when I was a kid. This memory inspired the logo.
