Kibbly
Packaging Design
Kibbly is a modern pet wellness brand focused on high-quality, human-grade supplements for dogs. It caters to health-conscious pet owners who value transparency, clean ingredients, and functional products that genuinely support their dog’s wellbeing.
Kibbly’s Bone Broth is made with 100% grass-fed beef and enriched with digestive enzymes and probiotics to improve gut health, reduce gas, and aid nutrient absorption. All products are made in the USA and reflect the brand’s commitment to simplicity, quality, and pet health.
Design Solution
The packaging design was developed to feel friendly, playful, and trustworthy. A red-striped background draws attention while creating a sense of warmth and appetite. The center of the label features a clean white oval that clearly highlights the product name and benefits, making it easy to read even from a distance.
A playful French Bulldog illustration adds personality and instantly connects with dog lovers. Around the label, small illustrations like paws, bones, beef cuts, and a food bowl reinforce the product’s flavor and natural ingredients without overwhelming the design.
The typography is bold and functional, with strong contrast in the red, yellow, and white palette to ensure high visibility both online and on shelves.
The result is a clear, engaging, and functional design that communicates quality and charm while staying minimal and on-brand.
*The branding and Amazon content photos were designed by another designer. The photos solely promote the product design created by me.
