Let's Link Up Club
Rebranding
Let's Link Up Club was founded in 2023 with the goal of building a community of young adventurers and exploring the world together through travel.
In 2021, co-founder Michelle moved from New York City to Los Angeles during the pandemic, knowing only a few people. Wanting to travel and explore but struggling to find companions, she came up with the idea for Let's Link Up Club. Alongside Caden, they've organized trips for small groups aged 20 to 39 to destinations like Switzerland, France, Colorado, Utah, and California.
Let's Link Up Club struggled with its original branding, which was too feminine and only appealed to a feminine audience. They wanted to appeal to a different audience, a more high-end, luxurious group who can afford experiences and international travel that cost a bit more. Their previous brand identity was incomplete and only contained a logo and color palette. Their brand name featured a bold, feminine typeface with stars, which did not represent their mission.
Before
After
Creative Direction
The branding for Let's Link Up Club reflects the spirit of adventure, fun, and community with a clean, minimalist style and a touch of luxury, appealing to a vibrant, adventurous audience.
The logo is inspired by a travel stamp, symbolizing exploration and connection. The globe and plane represent international travel, while the overall design highlights the diverse experiences the club offers.
The color palette combines Deep Indigo, Soft Ivory, Charcoal Blue, Indigo, and Off White. Deep Indigo conveys depth and wisdom, representing the meaningful nature of the adventures. Soft Ivory adds clarity and warmth, making the design inviting. Charcoal Blue brings a modern, sophisticated touch, complementing the premium and adventurous feel of the brand. Indigo sparks curiosity and excitement, while Off White adds a timeless, classic touch, ensuring the brand feels both fresh and enduring.
For typography, the elegant Countryside font gives the logo a distinct, premium feel, while DM Sans ensures readability for body text. The mix of these fonts balances luxury with clarity.
The brand elements, including a suitcase, champagne glasses, ski equipment, friends, and a globe, are designed to reflect the adventurous, social, and global nature of the club. These elements are playful yet refined, adaptable for use across various applications like merchandise, social media, and marketing materials.
In all, the design reflects the spirit of exploration, connection, and fun, inviting individuals to join in exciting adventures while fostering a strong sense of community and friendship.
Take a look at the final
