Martina California
Branding & Album Illustration
History
Martina California is a photographer by day and a musician by night. She has energetic and passionate music with a Spanish spice. She published her first music album in 2021. The album includes 9 songs about a love story that everyone imagines. The 2020's quarantine days and lonely nights inspired her songs and she discovered her beautiful voice in that cloudy period.
Challenge
Martina has a powerful, energetic, and passionate personality. She imagined a branding, album illustration that would present the same vibe as her.
The Result
The visual language represents love, Spanish culture, and energy. The color palette has a fresh, modern vibe and gives a balance between the music and the design. The heavy use of soft lines and organic shapes is easy to the eyes and following the same design presents an atmosphere of love.
