Nova & Blu
Logo Design
History
Nova & Blu provides pet accessories, specifically for dogs. They are focused on creating vegetable-tanned leather products. Vegetable tanning is the oldest way to 'make' leather and it is a sustainable/earth-friendly way to make leather. Only 8-10% of the world's leather is vegetable-tanned.
Challenge
They wanted long-lasting elegant branding such as their products. It will last the lifetime of the dog/owner. It signifies that you adore your dog and you want the best for them.
The wordmark logo was created with the Felix Titling font, the typeface was customized to go well with the handmade, simple vibe of the brand. The custom organic shapes represent vegetable tanning, sustainability, and natural products.
In the logotype, I present the owner's two beloved dogs' silhouettes. The Silhouettes show the dog's personality and the product. Nova and Blu are the inspiration for the whole branding and the brand owner's best friends.
The Result
Before
After
