Old Mout Cider

History
"Old Mout (rhymes with fruit) was dreamed up in New Zealand’s Moutere Valley, over 70 years ago. Inspired by the great outdoors, our epic landscapes have always been a playground for the naturally adventurous and an inspiration for our exotic fruit ciders. That’s part of the reason we want to keep nature at its inspiring best."
-Old Mout Uk

Challenge
Inspired by a fresh, fruity feeling and an epic outdoor experience. The new packaging reflects those values that Old Mout claims about themselves. The vibrant colors and the modern geometric illustration style give a fresh and joyful vibe to the brand.