Shannon

The final logo features an abstract circle with a flowing “S” inside, symbolizing movement, daily rhythm, and comfort. Its uneven shape reflects the natural flow of real routines. A clean, all-caps wordmark supports the symbol, creating a balanced and versatile system. A horizontal version and symbol-only variant were also developed for flexible use across tags, packaging, and digital.

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The color palette includes white, dark blue, light blue, and light lavender as primaries, chosen to reflect clarity, trust, and softness without leaning too feminine. Lavender and light peach add warmth where needed, while charcoal is used strictly for body text.

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Typography combines a modern serif for the logo and headlines with DM Sans for body copy, blending character with everyday readability.

 

The result is a brand that feels natural, minimal, and wearable, built to support a product that lets women feel good without needing to change.