Wihaa
Logo & Packaging Design
History
Wihaa is a Swiss wine retailer. Its mission is to offer quality local wine. The idea was inspired by their love and passion to drink quality local wine.
Challenge
Wiihaa required a modern, elegant style. Their ideal customer is young adults, who are celebrating the vine culture in Swiss by consuming quality wine. Their vision was to create a new feeling around drinking canned wine on the go or just enjoying one serving at a time.
The Result
The Worldmark style logo is a Swiss word, which means We have Wine! The logo was custom-made and drawn digitally by hand.
Cool, abstract, vibrant - this is how I can describe the final look. To make the composition, I tried a lot of different layouts, elements, and colors. The fruit element is the flavor of the wines, besides that, you can see the actual glass of wine, a swish cross, representing the local wineries.
