Yin&Young
Clean Modern Supplement Branding & Packaging Design
YIN & YOUNG is built on the belief that healthy aging begins long before old age. Instead of waiting for problems to appear, the brand encourages people to invest in their health through small, consistent habits that make a difference over time. This philosophy is reflected in the tagline "Design Your Decades," which invites people to take an active role in shaping how they feel in the years ahead
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The name represents the balance between today's choices and tomorrow's wellbeing. Combining science backed nutrition with a long term mindset, YIN & YOUNG positions supplements as part of a daily routine that supports strength, energy, recovery, and overall health throughout life.
Manufactured in Germany with a focus on quality and precision, the brand speaks to people who value evidence based products without the cold or intimidating feel often associated with the supplement industry. Its goal is to make preventative health feel approachable, modern, and easy to integrate into everyday life.
Design Solution
YIN & YOUNG is a brand built around the idea that healthy aging begins long before old age. The challenge was to develop a visual identity for a premium supplement company that feels scientific and trustworthy without looking cold or clinical.
I created a custom wordmark logo by refining each letter with consistent angled cuts, creating a geometric design language used throughout the identity. At the centre of the logo, the ampersand was redesigned to resemble an infinity symbol, representing longevity, balance, and the brand's focus on long term health. The symbol also works as a standalone brand mark for packaging, social media, and small applications.
The colour palette was designed to separate the brand from traditional supplement companies. Teal became the primary colour to communicate freshness, precision, and vitality, while warm accent colours add energy and flexibility. An extended packaging palette allows each supplement category to have its own colour.
The typography system combines a bold geometric typeface with a clean secondary typeface for packaging, educational content, and digital applications.
Beyond the logo, I developed a complete visual identity system including custom icons for each supplement category, a geometric brand pattern, photography guidelines, colour and typography standards, and application guidelines.
Packaging was designed as part of the identity system. The labels use the extended colour palette to distinguish product categories while maintaining a consistent appearance across the range. Structured layouts, clear typography, and custom icons make the products easy to identify, while the bold colours strengthen shelf recognition and create a cohesive product family.
The final result is a complete branding and packaging system that gives YIN & YOUNG a modern, precise, but warm and scalable identity.
Take a look at the final
