Working with me! The Brand Identity & Logo Process.
- Réka Hamar
- Feb 4
- 3 min read
Updated: Jul 25
My specialty is designing complete and cohesive brand identities, not just logos. I build full identity systems that are consistent across every touchpoint and grounded in meaning: your story, values, and the reason you're better than your competitors.
I believe great branding connects on an emotional level, is consistent, and tells who you are. To get there, I combine strategy with creativity. I’ll research your industry, understand where others succeed (and fail), and find the unique concept that will make your brand stand out.
Throughout the process, I communicate clearly and consistently, so you’ll always know what’s next.
So, how does my Brand Identity & Logo process work?
Before We Begin
Initial Inquiry Tell me about your brand, your goals, and what you’re looking for. The more details you can share upfront, the easier it is to find the right solution for you.
Discovery Call
We’ll schedule a video call to talk through your needs, choose the right package, and go over timelines, goals, and expectations. You can ask me anything, and I’ll get to know your business in depth.
Project Proposal
After the call, I’ll send you a detailed project proposal that includes:
Scope and deliverables
Timeline estimate
Design examples
Pricing– FAQ
Project calendar
Terms of Service
Once approved and the contract is signed, we’re ready to begin.
The Design Process
1. Research & Discovery
I start the project by researching your industry and analyzing your competitors.
I’ll identify what they do well, what’s missing, and how your brand can stand out. This step gives us the strategic foundation to build something truly unique and relevant to your audience.
2. Creative Directions
You’ll receive two creative mood board directions (based on your package). Each includes a color palette, typography suggestions, style references, and a written explanation of the concept behind the visual direction. You’ll select one, and that will guide the rest of the design.
3. Brand / Logo System Development
With a clear direction chosen, I’ll design your full identity system or logo suite (based on your package) — including variations, color system, typography, brand elements, patterns, photo guide, and layout structure. I’ll present it with relevant mockups in your industry so you can see the brand in real-world contexts and understand how everything works together.
4. Revisions & Refinements
Based on your feedback, I’ll refine the chosen concept. This step is collaborative; we’ll focus on polishing the details until the final design feels fully aligned with your vision. During any phase of the process, I am more than happy to share my knowledge and answer any of your questions, guiding you on what works, what's not, or what alternative solutions I can offer you.
5. File Delivery & Brand Book
Once everything is approved, I’ll deliver all final files in organized folders (formats based on your needs and brand identity package you chose), plus a clear, easy-to-use Brand Book that explains how to apply your brand correctly and consistently.
Wrap-Up & What’s Next
Launch Day!
Everything is ready, time to share your new brand with the world. Whether you're updating a website, posting on social media, or printing materials, you’ll have a clear, consistent identity that reflects exactly who you are.
Ongoing Support
Once your brand identity is complete, I’m here to support you with anything else you need to keep things consistent and visually strong. Whether it's packaging design, custom icons, illustrations, social media visuals, website design, or other brand materials. We can keep building together.
You won’t have to explain your brand from scratch again. I already know it inside out, and I’m just a message away.
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